The campaign, “The Caribbean is open for business and ready to welcome YOU with our warm and friendly smiles,” will target multiple media sources with destination footage, traveler testimonials, and a map showing that the majority of destinations are open and ready to welcome guests.
It is also planned to feature a special event and celebrity support, along with input and backing from destination leaders and travel industry titans.
The FCCA will also work directly with select destination partners to further tailor the message, as well as collaborating with destinations to create and distribute press materials that complement the campaign.
This week the FCCA launched CaribbeanIsOpen.com, a landing site that is part of its campaign to generate awareness about regional destinations. The landing site is seen as an invaluable resource for destinations and cruise lines to spread information about the destinations.
Created in 1972, the FCCA is a not-for-profit trade organization that provides a forum for discussion on tourism development, ports, safety, security, and other cruise industry issue and builds bilateral relationships with destinations' private and public sectors.
By fostering an understanding of the cruise industry and its operating practices, the FCCA works with governments, ports and private sector representatives to maximize cruise passenger, crew and cruise line spending, as well as enhance the destination experience and increase the amount of cruise passengers returning as stay-over visitors.