Head of the St. Maarten Tourist Bureau Rolando Brison said the shirts are expressions of pride over the re-opening of St. Maarten and its world class ports in the wake of devastating storms. “We want to acknowledge the resilience of our businesses and our people by means of this logo, particularly to show that the cruise and aviation sectors are open despite lots of work ahead,” Brison said.
He said both sectors have a lot of work still to do, but the message about St. Maarten on the international stage has to change. “The narrative has to change. STB will be working diligently with our international marketing partners to let the world know that we are on or way back up,” he said.
Brison reminded that although hotel inventory is low, there are still properties that can accommodate guests and more are working hard to be back online soon. “Doesn’t matter how many people are on flights come Tuesday, the point is there are people coming to St. Maarten. We want to welcome them back and say thank you, He added.