Tourism officials to wear symbolic t-shirts when airport, sea port open

PHILIPSBURG, St. Maarten - Ministry TEATT on Friday announced that the first arrivals at the Princess Juliana International Airport (PJIA) on October 10 and at Port St. Maarten on November 11, will be greeted by staff of both strategic ports and personnel of the St. Maarten Tourist Bureau in shirts with a clear message: St. Maarten is open for business. Or, to put it simple, “Yes, We’re Open! Several volunteers will also be present in the shirts.

The shirts depict an airplane for PJIA and a cruise ship for Port St. Maarten. Adorned in St. Maarten colors, the commemorative logo also features St. Maarten’s National bird the Brown Pelican, an outline of St. Maarten in the background, the latitude and longitude coordinates of St. Maarten and the hashtag #sxmstrong, made popular on social media in the aftermath of hurricanes Irma and Maria. The October 10 and November 11 dates also form part of the logo. Finally, St. Maarten’s area code “721” is emboldened in the middle of a symbol of a hurricane.

Head of the St. Maarten Tourist Bureau Rolando Brison said the shirts are expressions of pride over the re-opening of St. Maarten and its world class ports in the wake of devastating storms. “We want to acknowledge the resilience of our businesses and our people by means of this logo, particularly to show that the cruise and aviation sectors are open despite lots of work ahead,” Brison said.

He said both sectors have a lot of work still to do, but the message about St. Maarten on the international stage has to change. “The narrative has to change. STB will be working diligently with our international marketing partners to let the world know that we are on or way back up,” he said.

 Brison reminded that although hotel inventory is low, there are still properties that can accommodate guests and more are working hard to be back online soon. “Doesn’t matter how many people are on flights come Tuesday, the point is there are people coming to St. Maarten. We want to welcome them back and say thank you, He added.

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