This is encouraging news for destinations offering premium or higher-end holidays to Russian customers, as it shows the top end of the market has survived the recent troubles. As Russia starts to emerge from its slump, the key drivers of tourism demand look promising.
The Russian rouble has recovered from the disastrous rate of 18 months ago to almost reach 60 to the euro. This in turn has boosted the economy; oil prices are back at the $50 mark; and the Russian economy is forecast to no longer be in recession in 2017. This improved situation has filtered down to the pocket of Russian tourists. 36% of Russians surveyed by Ipsos Comcon are now in the income bracket that usually travels.
“We are very interested in meeting with the tour operators and the airline. The airline is new potential airlift and the caliber of high end visitors is what we are also trying to attract. These are opportunities that are welcomed and we commend the Sonesta Group for always being an active partner in promoting the destination,” Brison said.