The Minister explained that for the economy of a destination like St. Maarten, a film festival can be a great way to diversify St. Maarten’s tourism product and attract the luxury visitor and film writers from across the globe. “Film festivals attract tourists from all over. A filmmaker will usually travel across the world to attend and promote a screening of their film. It also attracts media professionals and film fans who, if treated well, will return home to rave about the festival and the country hosting it,” she said.
Marlin also sees the educational benefit and spin-off such a relationship could have for St. Maarten. “One benefit many do not realize about film festivals is the educational opportunities it presents. Most festivals hold workshops facilitated by respected film professionals in all fields. Festivals also hold special screenings and programs for children teaching them about a specific aspect of filmmaking, a particular social issue or art form. Imagine the doors it could open to aspiring local young adults who want to work in this field but never had the opportunity,” he said.
Frank PR was launched in 2008, when principles, Clare Anne Darragh and Lina Plath, took their combined 20 years of experience at New Line Cinema, Miramax Films, October Films and Fine Line Features and joined forces. Based in New York City's Financial District, Frank PR is an agency that specializes in film, television, general entertainment and lifestyle publicity.