In addition, Maho beach, Philipsburg, Grand case and the nightlife in Maho, of which Sky Beach, Bamboo Bernies and Cheri’s Café are featured. Viewers can see Ruby Bute, a prominent artist on St. Maarten, who was interviewed to talk about the essence of St. Maarten and her art, as well as Urmain Dormoy, who talked about the drum band and the cultural aspect of the island. Francois from The Original Fat Boy Jimmy’s Kitchen & Grill was also interviewed to talk about his specialty which is johnny cake, BBQ chicken and ribs.
The cooperative marketing campaign also contains a sweepstakes component that offers a chance to win a trip to St. Maarten from the Netherlands with KLM. This prize package consists of hotel accommodation from Holland House, a Peak Pond and Snorkel Eco Tour from Seagrape Tours, participation in the 12 Metre Challenge and a trip to Saba amongst others. The sweepstakes package can be viewed on iFly Magazine Facebook page where one can enter to participate in the sweepstakes until March 27th, 2017. In addition, other components of the cooperative marketing campaign are social media posts in iFly social media channels, a travel inspiration finder page about St. Maarten and lastly, a spot in KLM inflight entertainment system where the St. Maarten video will be shown in the destination area, all of which are currently active.
The Benelux market remains an important source market for St. Maarten and to this end Aviareps, a full service marketing firm in the Netherlands was appointed last year to represent St. Maarten in that market. Additionally, the cooperative marketing campaign with KLM will further enhance Aviareps efforts which includes several B2C and B2B marketing campaigns, launched in the Benelux market to promote the island. With Aviareps, KLM and other key trade partners promoting St. Maarten, the island is receiving the needed exposure that is expected to result in an increase in the total number of visitors.