RCN will use a wide range of materials for the campaign: posters, radio spots, TV-commercials, newspaper advertisements, flyers, digital billboards, banners, a website and a Facebook page.
Target audiences of the campaign are all eligible voters on Bonaire, Saba and St. Eustatius. To appeal to the broadest possible group, the campaign will usea wide range of models from different ethnic groups, ages and of both sexes. The local models will address the eligible voters insistently in Dutch, Papiamentu and English. To improve recognition of the campaign, models representing the senior citizens, the disabled and first time voters are also used in the campaign.
The RCN campaign will not give information about the political parties participating in the elections nor about their election programme. Inhabitants of the Caribbean Netherlands can obtain this information through the political parties themselves. The parties have websites, which include their election programme. Twentyeight parties are participating in the Second Chamber elections. Eligible voters in the Caribbean Netherlands can vote on 17 parties.
RCN was commissioned by the Minister of Home Affairs and Kingdom Relations to execute the campaign. Besides RCN, the Public Entity of each island will give information about other aspects of the pending Second Chamber elections.